Adam Winder
President

Adam Winder

Adam Winder, MBA, President, is a strategic executive with over ten years’ experience in financial services. Adam left banking and joined the assisted reproductive industry because he felt a personal connection to its purpose. After becoming a father for the first time, Adam realized that every family should have the opportunity to experience the joy of becoming parents.

His first venture was to become President of SeedTrust Escrow, helping thousands of families navigate their financial journeys through transparency of their escrow accounts.

Before becoming a partner at SeedTrust®, Adam led strategy for the commercial line of business at SunTrust Bank. Adam also spent over eight years advising executives on how to manage their funds and how to think about credit.

Mr. Winder is passionate about giving back and helping others. He currently serves on the board and as the CFO of Making the Grade – Hope for African Youth.

Adam graduated Cum Laude with Bachelor of Science degrees in Business Administration and Economics from Bridgewater College. He holds an MBA from the McDonough School of Business at Georgetown University where he graduated Beta Gamma Sigma.

Kelly Ellison
Head Coach / COO

Kelly Ellison

Kelly is a parent through nontraditional methods and knows first-hand how difficult and complex the road to parenthood can be for some. She is deeply passionate about helping people build their family.

Kelly has worked in the nonprofit sector for over 25-years in development and management for national and local organizations.

For the past 10 years, Kelly and her team of Coaches have assisted over 5,000 prospective families navigate the financial challenges that they experienced along their journey to parenthood.

Kelly is an experienced speaker, certified trainer, and has a wealth of experience working with groups and individuals. Formerly, she produced and hosted her national radio show, on the Voice America network which ran for three years. A graduate of the Rockhurst Executive Fellows Program, Kelly holds her Master’s Degree in Business Administration.

Edward Brockschmidt
CFO

Edward Brockschmidt

Edward Brockschmidt, C.P.A., MBA, Founder/CFO, has been helping families grow through collaborative processes since 2015. Since launching our partner company, SeedTrust®, Edward has responsibly managed escrow for thousands of intended parents, surrogates, and egg donors.

Previously, Edward was a managing partner of a successful CPA firm that handled bookkeeping, tax planning, financial advice, and IRS representation. Prior to having a career as a CPA he was involved in financial services of a large regional bank where he assisted in lending and financial advice. He received his undergraduate and MBA from the University of Florida. He also received a Masters of Accounting from Florida Atlantic University.

Roland S. Salloum
General Counsel

Roland S. Salloum

Roland S. Salloum, Esq., is a business attorney with expansive knowledge of the collaborative reproductive processes. Roland joined the industry after experiencing his own long-term infertility journey. He has since become an industry expert on egg donation and gestational surrogate contracts.

Roland is a member of the Florida Bar Association and the Federal Bar Association. Within the Federal Bar Association, Roland is a member of the Federal Litigation Section, the LGBT Law Section, and the Family Law Section.

Denise Steele
Program Director

Denise Steele

Denise Steele, Program Director, has welcomed 3 children through assisted reproductive collaborations and adoption, which has made her especially cognizant of the fact that intended parents have difficulty affording the expensive process.

Professionally, Denise has been a consultant for several nationally recognized fertility and parenting organizations. Her blog, Hope4Fertility.com, shares insights and provides support to those facing infertility.

In 2019, Denise joined SeedTrust and SeedCoach as a consultant, where she is the leader of business development and marketing strategies. Denise is passionate about helping prospective parents navigate their journeys.